New bottle of The Famous Grouse Scotch comes to Brazil

The Famous Grouse Scotch gets new look. The new label keeps the bird Capercaillie, which gives its name to brand, but gives greater prominence to the right. The shape of the bottle now has more elegant and sophisticated lines. The new package is now available for the Brazilian market.
The goal was to create a more contemporary profile for something classic and the change is part of the job of repositioning for The Famous Grouse performed by the Edrington Group, which owns the brand. The proposal shows the versatility and capacity of the brewery to adapt to the present day, without abandoning the protocols of a traditional market.
For Glen Gribbon, world Director of The Famous Grouse, the development of new packaging came to meet the market in which it operates. "In the future, the new bottle will differentiate The Famous Grouse from our competitors, creating a new reference to be followed and overcome. In our view, the new design is the modern expression of our key messages: the grouse is our name "famous", and will help us achieve our goals for the brand for years to come, "he says.