Glispa finalizes purchase of brazilian Mobils

The Glispa, a pioneer in mobile high-performance marketing, announces the acquisition of brazilian MOBILS, a mobile marketing company. The MOBILS have very close relationship with Latin America market major clients such as MSN Web Messenger, Netshoes, Multiplus, Ticket Fast, zooming and urban Hotel, in Brazil; BlaBlaCar, in Mexico; and Garbarino, in Argentina. Through its partnerships, agencies pick up companies like Samsung, McDonald''s, General Motors, Coca-Cola, Latam and HBO. With the acquisition of the MOBILS Glispa continues in its strategy of expanding its activities and regionalization of its service in emerging markets such as Brazil, which is demonstrating strong pace of growth in the mobile market. According to a survey from Nielsen RATINGS, in the first half of last year the Country reached 72.4 million users of smartphones. The search App Annie Mobile App Forecast, released recently, stressed that despite the economic crisis, the billing of apps will grow more than 40 percent this year in the country. According to eMarketer, the market for advertising on mobile devices of Brazil is Latin America''s largest, with more than $ 600 million, representing 46.5 percent of the total investments in the region. Until 2019, the prediction is that the to mobile marketing reaches $ 3 billion in the country and represent 64.8% of digital advertising. Through their Native solutions ads, acquiring users and app ranking, Glispa currently has a range of more than 1 billion mobile users worldwide. Since 2008, the company was the first in digital performace in Brazil, building a network of thousands of publishers and partners to meet the country''s major clients, how OLX, PSafe, rocket and Dafiti. With the expectation of Latin America achieve 374 million mobile users until 2017, Glispa aims to give a result in its strategy of expanding in markets such as Brazil, Russia, India and China (BRIC), as well as in other markets that register large growth, as Singapore and Mexico. One of the pioneers in the emerging market of Latin America global, the company is showing an unmatched credibility and expertise, ensuring high performance results to advertisers in the global and local scope. "We have conducted business in Brazil for almost a decade," said Gary Lin, CEO of Glispa. "We realized the great opportunity the market Latin America online offered and now, with the growth of the mobile market, we will be well positioned. The MOBILS has a very committed team and an amazing portfolio of customers that we will continue serving while we focus on our expansion in the region. " The partnership between the two companies in Latin America began a few months ago, when released for MOBILS Glispa its technology, tracking solutions and operation to enhance the results of your campaigns. "The increased lot Glispa solutions range, delivery and performance in all our campaigns", affirms Paulo Maia, CEO of MOBILS. "In addition, Gary Lin has a team that shares the same values and culture of our company." The MOBILS is focused on providing a complete portfolio of mobile solutions that meet the demands of agencies, premium publishers, applications, games and networks. Through these solutions, MOBILS boosts the number of downloads and engagements, delivering quality traffic to optimize retention and increase sales by integrating the "native ads" to increase conversion rates and click trough. With 54% of mobile users already making purchases of products and services via their mobile devices, the acquisition of MOBILS by Glispa represents a huge growth opportunity, on a global scale, to extend the delivery of mobile advertising optimized for users. The MOBILS was founded by entrepreneurs from Brazil and investors, as Pierre Schurmann, Paulo Maia and Leandro Oliveto. With headquarters in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and Sao Paulo, has a multicultural team Glispa with more than 40 nationalities who speak 25 different languages.