Dr. Schär bet on the Brazilian Market gluten free

The gluten-free market comes registering a significant growth scenario in Brazil. According to Euromonitor, demand for this market grew 20% in 2015 and the expectation, until 2020, is boosting the industry with an increase of 32%. Dr. Shar, for example, which imports products from Europe, recorded last year high of 20 percent in sales in about 2014. "We brought three new releases, peaking at 33 products available here. The intention is to increase the mix of convenience products ", explains Sarah Costa, Commercial Director of the brand in Brazil, in an interview with Rotating News Portal. For this year, the goal in Brazil is to achieve an increase of 10% in sales.
The Brazilian Market
The location of gluten-free products at the POS can be critical to the increase in sales. "We recommend the retail products gluten free are allocated in a specific section, dedicated and flagged, to ensure security, do not have cross-contamination with other products and help consumers be panning at the time of purchase. With this, we''ve increased our average ticket, R$ 180 per customer. So, we know it''s a good ticket retail margin, "he explains. Today, the company''s portfolio is distributed throughout Brazil in supermarket chains, emporiums and specialty stores. In Europe, the Schär has about 150 items in your portfolio and the forecast is to bring more of this mix until 2017.
Local Production
The company does not rule out initiating a national production of products, since the representativeness of the Brazilian market in the company''s business today is of 10% in sales volume, whereas the billing in euros. Some items, such as bread, for example, require a separate manufacturing of products exported to other countries. "When we arrived in Brazil realized a transport problem, the bread had an expiration date and with the time it took to get here was already won. So, lots of specialty breads, that leave the factory of Italy to Brazil, have longer validity periods, "adds Sarah. However, local production is still a plan a bit distant. "We see room to grow, but we still don''t have a local production forecast due the economic issue," he added.