Docile Diversify distribution channels

After a growth of 12% in 2015, the goal of the company is daring for this year. The plan is to grow 22% in turnover, resuming the strong growth rate of 2014, when the high was 32% in annual variation. One of the bets will diversify and expand channels mix to meet the parties. "It is a trend that many companies are investing and launching specific items to stores. Is a growing market and less sensitive to price. Even stores that only had party decoration items begin to complete with a section for goodies too, "said Ricardo Heineck, Docile, Director the Rotating News Portal. Investments investments of Docile will be less aggressive this year, says Ricardo. "Last year we made a historic investment of r $ 25 million in equipment and factories. This year, the investments will be much more modest, with a focus on new products, awaiting what will happen in the economy, "adds the Executive. Among the investments last year, is the new factory in Vitória de Santo Antão (PE), which received a contribution of $ 9 million and began operating this year, expanding the capacity of the marks in the Northeast. Current scenario Today, the export represents 12% of Docile, which helped to prevent a less favorable scenario for the company last year. However, the stronger channel worked is the wholesaler Distributor, responsible for 90% of total business. The presence in retail and cash-carry is still shy &, but the idea is to increase participation, especially in self-service wholesale, to make small retail space.