Café Caboclo Invests in new campaign

Café Caboclo invested over the coming months on new radio campaign to get closer to its customers. In a 30-second spot, the campaign features the slogan "Caboclo Coffee flavor of the field in your House", which invites listeners to take "a piece of the field to your House", and will be aired on radio stations in the State of São Paulo and southern region of Brazil. In addition to activation on the radio, the brand also will invest in the development of point of sale materials to identify the portfolio of Traditional blends and extra-strength in the main supermarket networks.