Brand new ice cream bet in packaging design

The Makalu newly Sorbets, of Porto Alegre, in the design of their packaging to conquer market. The brand, packaging and POS material were developed by State Agency Zon Design.
For the name, the inspiration was sought in one of the highest mountains in the world, Makalu, situated between Nepal and China, "whose climbing is rather difficult and, reaching the top, should bring wonderful sensations," says Aline Baldasso, owner of the company. "In addition, the word is quite easy and remembrance," says Aline.
Visual identity, the images used have to mess with the "appetite appeal", showing the actual product flavors chocolate, dulce de leche, nuts, vanilla and strawberry. The 500 ml pot has the white background color white and black cover.