AJI-No-Moto reformulates brand and packaging

The flavor enhancer Aji-No-Moto, Ajinomoto of Brazil, had redrafted packagings. The changes are part of the strategy of the centuries-old brand to attract young consumers, expanding the focus to people with little experience in the kitchen, seeking convenience.
The news also features Brazilian stylized bear market AjiPanda, international brand mascot. "The choice of AjiPanda as a mascot of the product also in Brazil is part of our strategy to strengthen brand image and create proximity with the younger crowd through a more emotional and less technical communication," explains Carla Junqueira, brand manager Aji-No-Moto.