Abic Invests in National Coffee Day

The Abic (Brazilian coffee industry Association) celebrates National Coffee day with two novelties: the 2016 marketing campaign, which this time includes, in addition to the homemakers, also young and supermarket retailers, and that will be aired on network TV in the entire Brazil; and with the unprecedented commitment to quality, a certification program that aims to stimulate industries across the country to remain continuously investing in improving the quality of their products. For the campaign, which will have four months duration were invested R $ 2 million.