78% of Brazilians take into account the price of cleaning products

The price is still deciding factor at the time of purchase. Approximately of 78% of Brazilians take into account whether the product offers good price at the time of purchase of a cleaning product. The finding is of the Global study on the care home of Nielsen, who heard 30 1000 people in 61 countries between August 10 and September 2015 4.
According to the survey, 66% check if the product is multipurpose, while 60% is important to disinfectant. Other 59% see if is easy to use and 57% evaluate if the fragrance is nice.