Consumers migrate to cheaper packaging

The consumer has migrated more expensive packaging for the cheapest in many product categories last year. The conclusion was made from information from leading manufacturers of mass consumption products provided to the SM categories. This is an annual edition, published in may, which brings data to assist the implementation of supermarket management categories. The economic crisis is the main reason for the change in behavior of the Brazilian. She took the loss of purchasing power and higher unemployment in the last year, which affected the choices.
Tomato manufacturer Cargill, for example, informed the guide – whose Print Edition starts around 20/05-that the packaging in sachets of tomato extracts increased its share in volume of 16% in 2014 to 22% last year. On the other hand, the cans had 65% drop to 55% in the same period. Already in toilet paper, according to Kimberly-Clark, the version of two-ply, which responded by 57% of volume two years ago, went to 47% in 2015. The roles of simple sheet rose from 41% to 51%.
The migration reached also hygiene and beauty categories. In deodorants, Unilever reported sales of 19.6% participation for packing roll-on in 2015, against 17% from the previous year. Already the aerosol, which has greater value, 76.1% for indentation was 74%.