Tuesday, March 08, 2016

Strumpf brings to market handmade in bottles of ketchup Owens-Illinois

With little more than a year of market, ketchups Strumpf conquer more and more connoisseurs. Elaborate handmade by Strumpf family, they bring pieces of tomato and spices that surprised by the taste and texture. And is to highlight its uniqueness that brand chose an unconventional garb: bottles usually used for juices.
"The package is the visiting card of the products, in addition to being the protection of its features, like flavor. So, we decided to use glass and select the bottles of Owens-Illinois, which are stylish and practical, "says Edward Strumpf, the creator of ketchup recipes.
"We were very happy with this beginning of partnership, because the Strumpf breathes innovation, as well as Owens-Illinois. The choice of this packaging, which is perfect for the product, serves as inspiration to bold bets ", Comet Daniel Amaral, Manager of Marketing and innovation of the O-I.
The ketchups Strumpf are marketed in bottles of 300 ml in three flavors: rustic, not too sweet and not too vinegary; hocks, drawn from the addition of "liquid smoke", natural ingredient made with noble wood burning and condensation; and "very spicy", prepared with the bhut jolokia pepper, of Indian origin and considered the hottest in the world.
Versions can be found in supermarket chains Saint Marché and Emporium Santa Maria, São Paulo, in addition to restaurants, snack bars and other establishments, such as the Feed Food.
ABRE
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