Noble deslancham cafes in crisis

Bet on Cup of coffee''s worth. In addition to the crisis do not have watered down the old habit of coffee, the Brazilian has been seduced by grains and torras special. According to the Brazilian coffee industry Association (Abic), drink consumption rose 0.86 percent in 2015, while the sale of beers, another habit of Brazilians, for example, fell 1.99 percent. For those who want to act in the business, it is necessary to point out that it is necessary to have working capital, understand that the average ticket is low and have patience, since the return takes about three years. But for passionate about drink and interested in the business, the franchise model is a good choice, with options of large networks or specialty coffees. If you prefer a consolidated brand, one option is to network with 150 Coffee Frans stores across the country and plans to open 36 new units in 2016. The franchise costs from 180 1000 R$, your 24 hour service is the differential and the monthly revenue reaches 80 1000 R$. According to the company''s General Manager, John Augustus Penna, the network won 10 percent more in 2015. Other options are the networks Point coffee and Pestle. The first requires investment from 200 1000 R$ and has 80 stores across the country. The second costs from 200 1000 R$ and the network holds three and 17 franchised units. Ricardo Souza, Director of marketing for JDE Brazil, bringing together the two brands, says the Coffee''s point receives a million customers a month, serving espresso every four seconds. Premium segment If the common beverage consumption follows tight, but didn''t have a high astonishing, special coffees outperform expectations and are optimistic about the future. In this market, a consolidated network is the leading Suplicy. The company has been around for 12 years and in 2011 started operating also in franchise system. Today there are 14 stores in operation: 10 in Sao Paulo, three in Rio de Janeiro and one in the Federal District and is forecast to reach the northern region still in the second quarter of this year. CEO Christian Almeida, explains that the network always focused on high quality coffees. "The average high in this sector was of 15% in the last year and we estimate that this market will continue growing at faster pace in 2016", says the Executive, which stipulated in 50% the goal of expanding the brand in 2016. According to him, any crisis can jolt the upward trajectory of specialty coffees. "Quality coffee is an affordable luxury. The person does not return drive, decreases the purchase of wines and to eat out, but don''t give up your coffee to $ 6 after lunch. " The brand also creates special projects in partnership with companies, as developed with TAM Linhas Aéreas, to which developed a unique blend to be served in domestic and international flights. Although it is a soluble coffee, Almeida says the coffee did reverse the signs "given by passengers about the drink served on board. "You can check on social networks. Before, it was just complaints about the coffee served on flights of TAM. Now, they get compliments. " Another network of franchises of the premium segment of coffee is Made with a grain store and 10 model fraqueadas, from R$ 110 1000 investment and average return of 28 months. The units are scattered through Salvador, Recife and Aracaju and the estimated billing part of 25 1000 R$. The focus of expansion is in the Northeast, mainly in shopping malls, corporate buildings, hospitals, clinics and megastores. The network currently serves 30 1000 cafes per month, representing 30% of the sales of the stores. According to the owner, Marcelo Szporer, the specialty coffees demand even greater attention in regards to customer service, care in the presentation of the products and the constant surveillance of the costs. "It is important to the eye of the owner. It''s even possible to reconcile other activities, since our brand offers the necessary know-how in all procedures, but if the franchisee believe that the business will walk alone, you''re making a mistake, "alert. Diversification of Lode specialty coffees was noted even by franchises of competing products, such as tea. "We also serve coffee 100% Arabica", says Antonio Nasraui, owner of the network King of the Kill, which sells monthly coffees and cappuccinos 300 1000 500 1000. The core business remains the kill, with 1.5 million cups per month, but the coffee has become important in the product mix. The Group''s turnover reached 250 million R$, with 330 franchises in operation. The franchisee of three units of Carlos Henrique Olivetto network invested 350 1000 R$ on each franchise and took three more years. "In our business, the ticket is less, which is good in times of crisis because people leave to go to expensive restaurants to something cheaper."