Waze data indicate an increase in last-minute Christmas shopping

The free navigation app Waze and in real time, analyzed the data of application usage in the last days of 2015 to understand where and what time the milhões de Brazilian users drive on Christmas Eve. To the trade, a possibility of increased sales at the last minute: last year, the trips to commercial destinations grew 45% the day December 24, with peaks at 9:00 and at 3:00 pm.
To markets and supermarkets, there was a growth of 47% on the same day, with an increase of navigation between 10:00 and 1:00 pm. The application also saw an increase of 98% traffic to the religious centers, as churches and temples. The airports, the flow of vehicles was 40% greater on Christmas Eve between the 6:00 and 12:00.
To raise the data, the app used the insights of user navigation, which form one of the largest networks of drivers in the world.