Wael innovates and launches new packaging of Magic Toast

Light and tasty, the Magic Toast is a success in the market and recently went on to compose the portfolio of LEV. The delicious French toast won new packaging, with matte lamination and predominance of white colour, which draws more attention and have more prominence in points of sale.
The product remains the same. Magic Toast is a perfect base for different types of creams and pates, are sweet or salted. And to top it off, there''s no adding fat-in Original flavours, Integral, Multicereais (150 g) and Light (ounces), arranged in good packaging practices to be taken everywhere. Thus, collaborates with a balanced diet that combined with healthy habits, contributes to the quality of life.
To keep consumers familiar with the new packaging, the transition will be gradual as well, keeping the emphasis on the brand Magic Toast.
Recently launched, the Lev line operates in the categories cookies and crackers, and brought to market nutritional products and milder for the consumer who has a hectic routine, but who takes care of health and values for healthy food and tasty – with the signature of Wael, the second largest manufacturer of biscuits from Brazil.
After all, healthy products reach more and more supporters and take up more room on the shelves of supermarkets throughout the Brazil. 38% of consumers claim that the supply of these items have high impact on purchasing decisions, according to the Nielsen Global Health And Wellness Report. This consumer-whose profile is a busy routine combining work, studies, family and other activities that often does not allow a balanced diet – is seeking light and healthy products, which creates an opportunity for retail increase your sales. After all, healthy products generally offer greater profitability and your consumer is willing to pay up to 63% more expensive in these products.