Secret Santa conquers space as inexpensive option for Christmas

Sao Paulo-the traditional secret Santa game gained importance in the commemorative events this year. In the light of the crisis, the sport turned strategy to reduce spending with gifts and ensure that all win a '' souvenir ''. It is a movement to which retailers are aware.
The analysis was released yesterday by the credit protection service (SPC Brazil) and by the National Confederation of Merchants Leaders (CNDL). The data indicate that 57.2 percent of consumers intend to participate in this kind of celebration. "It''s a collective celebration which resolves the obligation to buy gifts for several people, as each one takes care of presenting only a participant and, in the end, nobody runs out of this," he said, by way of note, the Chief Economist of the SPC Brazil, Marcela Kawauti.
According to the survey, two out of every ten (20.4%) consumers said they will enter the game to spend less. Other 28.5% do it because they like the game, while 9.6% participate lest they be seen as antisocial. "In this kind of joke, all present and leave presented and it is quite common to establish a limit for the amount to be spent," says the Economist.
Want to spend how much?
On average, each consumer will participate in one or two secret friends at the end of the year. The most cited are the family (61.1%) and groups of living together, as friends (43.8%) and co-workers (29.3%). This year, the average should be spending in 55.18 R$, which represents a fall of 0.5% in comparison to 2015 (R$51,10), already discounting the accumulated inflation in the period. "The strategy stipulate an amount available to be spent by the participants makes the focus is on creativity and the desire to please the presented, and not necessarily in financial value," says economist Marcela Kawauti.
For the financial educator SPC Brazil, José Vignoli, secret Santa is a means of facilitating the exchange of gifts, but people should not feel embarrassed not to participate, if they are in financial situation uncomfortable. "The secret friend is a joke accessible to various financial profiles. Still, not everyone can be a part, "he says.
For him, if the person is on tight budgets or in debt, the priority should be to pay the Bills and keep the costs, because even the purchase of an item cheaper can be missed. "The important thing is to understand that Christmas and the new year are occasions to be in the company of friends and family and express affection. If the finances are disorganized, buying a gift should not be something mandatory, "guides Vignoli.
Considering the 42.8% of consumers who won''t participate in secret Santa this year, the main justification is the fear to gain unwanted gifts or bad (22.5%), followed by lack of money (20.3%).
Expectation of sales
For the National Confederation of trade in goods, services and tourism (CNC) the financial movement scheduled for Christmas this year sum R$ 32.1 billion. The number represents indentation of 3.5% from 2015. Confirmed the picture, will be the second with consecutive retreat, in 2015 the falls fell at 2%.
Besides considerable sales of retailers retreat l, the entity also designed earlier this month that the recession should curb demand for temporary workers, with 2.4 percent of jobs offered less compared to last year. According to the Confederation, which analyses on a national scale, the result is a return to the level of 2012, when 135,000 temporary stations were opened.