Fight by the cellular industry is more fierce

Sao Paulo-the Smartphone market gets more a competitor. National this time. The result of a partnership between Brazilian engineers, banked by an investment fund, and a group of integrated semiconductor, Spreadtrum, is already coming to market the devices manufactured by Rockcel.
The goal of the new company is to achieve a track which, according to them, is being left out by major manufacturers: the cell phones of up to 600 R$. "The market is very large and many of the big brands are focused in high and middle marketing segments, which makes room for other competitors," explains CEO José Eduardo Ferreira.
Marketing director, Aldo This, the competition is fierce, but there''s room for those who offer a good product and, mainly, with a good cost-benefit ratio and with a good aftermarket. "We are working very hard on it, so that our customers have a good experience," said the Executive, who brings in years of experience in consumer goods companies like Ericsson and Sharp.
In the strategy, the Rockcel includes point of sale promotion and even a bus, the Rockbus, who goes to musical events and parties. The parent company who installed factory in Avaré, São Paulo State, with a capacity of 1.4 million units per year-expects to sell in 2017 to 500,000 telephones. Rockcel executives expect to snap up a slice of up to 1% of the market, according to This. And must fight with market-oriented brands cost and benefit, as positive and Alcatel.
According to data from IDC, after five quarters of falling the cellular market in Brazil grew back. July and September were sold 12,500,000 country device 11,100,000 of smartphones and 1.4 million conventional appliances. This is 7.2% more than in same period in 2015.