Demand for long-term consulting services should grow back next year

São Paulo-With slightly better projections for the economy next year, the five largest consultancies of Brazil are preparing for the resumption of long-term services, especially with the focus on YOU, after 1 2016 the demand for support for issues such as financial restructuring and forensic and judicial recovery process.
In 2016, with the economic crisis and political scandals, the largest consultancies in the country had a big search for related services the reorganization of internal practices, procedures, fraud and compliance. And that should not change for a while. "We still have [2017] a reflection of what was 2016," says managing partner of KPMG in Brazil and leader in the consulting sector, Carlos Gatti.
According to him, in 2016 many companies initially put investments in services that require large investments and long-term results, but the expectation is that some demands already begin to return. "We see positive signs. Many foreigners, especially Asians, are watching the Brazil ". With that, he sees a hunt for identifying points of capital for investment and development of plants, as well as demand for '' processing operations '', much used in the health market and insurance industry.
Agreeing, the lead partner in the area of market development of Deloitte, Othon Almeida, adds that this '' transformation '' must speed up the search of companies for solutions that use concepts of internet of things, analytics and cyber security. At BDO, for example, there are already signs of that, projects related to analytics from two earlier this year to five in the last two months. "This is new for the middle market, market focused. That niche is today at the apex of growth, "says the Senior Manager of corporate finance and mergers and acquisitions, Romina Lima,
Also thinking of market transformation '' solutions '', Deloitte has released a tool that performs diagnosis and solutions to improve the management of all revenue cycles of hospitals. "[He] is possible to obtain significant results, such as the increase of 3% to 5% in revenue, 10% reduction to 20% in the number of days the account billing and the decrease of 1% to 2% on the values the institution dammed [example pending accounts]," adds Almeida at Deloitte.
Beyond the area of health, a partner at PwC, Jerri Ribeiro, indicates that the infrastructure sector, especially urbanization projects, should also go through this digital transformation. "Both (health and infrastructure) are part of the mega trends," he says.
According to him, even being a progressive return, some sectors of the economy already promise to enter into a new cycle of investment and new projects. "The market as a whole must go back a little in the first half and then stronger in the second," he says, emphasizing infrastructure and oil area, as promising. "In the area of oil and gas should see the entry of new players," said Raj referring to the end of compulsory Petrobras as an operator only in the auctions of the pre-salt. Thinking of a promising scenario, the PwC last week launched a Global Crisis Centre, which already existed in other units of the world, but just now came to Brazil.
Challenges
Along with the digital transformation in the services sought, the managing partner of performance improvement leader for South America of EY, Cristiane Amaral, points out that the designs are demanding ever more customization and complexity, as well as a highly specialized team. "Today the services of greater complexity didn''t have proper margin", signals, noting the current scenario. However, she points out that this has led to a whole new level of services. "Today 80% of the responses we give are not standard," he says. Another strategy of EY, also cited by KPMG, is the investment in regionalization.
In addition, she cites the strengthening in the overall alignment of consulting as a strategy. In the same wave is BDO which according to Romina Lima, has stood by the cyber security solutions. "BDO United States us hired former heads of the CIA and the FBI for help and that helped us," he says.