Abracom research shows that there is optimism for next year

After a period of troubled economy, the market can''t wait to see better days on the horizon. The Abracom (Brazilian Association of communication Agencies) did a survey by the corporate communication agencies to learn more about how it was 2016 and what are the expectations for 2017.
Most companies are optimistic about the future heard next. 56.5% believe it will increase the turnover in 2017 and 35.5% responded that they will remain stable, while 8.1 percent said they will decrease the volume of the business next year.
Among the optimists, 29.5 percent think the growth in your business will be up to 5%; 34.1% responded that the recovery should be between 5% and 10% and 20.5% think the increase will be 10% to 20%.
The research also raised what services will have more demand next year. 70% of respondents answered that the digital communication will have high demand next year. 52% responded that the production of content is also very popular. Another service that stands out is media intelligence: monitoring and analysis, seen as high demand for 31% of companies.
According to the Market Monitor 2016, performed with 61 11 Brazilian States, companies the headcount remained steady at 46.8% of companies. In 29% of surveyed, there were signings and, at 24.2%, the number of employees terminating 2016 less than in the previous year. In total, the agencies surveyed had a 4% increase in the number of slots, compared to last year. There were 2,107 in 2015, compared with 2,184 this year.
Most of the agencies heard hires with CLT (46%). Secondly, the working with PJ system (22%).
As for the closing of the year expectations, opinions are well divided. 29% believe that the revenue will be stable. 35.5% think it will fall in turnover. Even the index to predict an increase in turnover.