Black Friday Should Earn $ 2 billion in 2016

According to estimate of the originator of the event in Brazil, Black Friday, which happens on the day November 25, should move $ 2 billion this year, an increase of 34% compared to last year, when moved over R$ 1.53 billion. According to the survey, on Black Friday of 2015 were registered more than 3,100,000. This year, the forecast is to increase the number to 29%, surpassing the 4 million requests. "People are waiting for the date to end-of-year purchases. Who wasn''t buying because of the recession will take advantage of the event attracted by discounts, "says Richard Bove, Managing Director of BlackFriday.com.br.
Electronics Lead purchase plans according to the mapping, the main shopping intentions for the 2016 Edition are linked to products with higher added value and desire. The items that must be highlighted will be smartphones, followed by TVs, notebooks and home appliances. In 2015, the five categories that most did at the time were the appliances (R$ 371 million), cell phones (328 million R$), electronics (R$240 million), Informatics (R$147 milhões) and mobile (R$74 million). The average ticket already this year should be around 5% higher than last year, a little over 500 R$. "For this year is expected to be slight increase due to the maturation of data and relative stabilization of products most sought after," said Bove.