With tea, Unilever follows Nestle

Unilever will enter the market of drinks in capsules with his brand of Lipton tea. Multinational machine for preparation of the product must be sold today in France, according to the company, and will cost € 179, about £ 100 more than the tea of Nestlé cheaper commercialized on the French market. A box of ten tea pods costs € 3.90.
The soft drinks Division of Unilever, which includes the mark Lipton, recorded revenues of € 5.5 billion in the first half of this year. In July results conference call, the CEO of Unilever, Paul Polman, said Mark Lipton has not yet reached its full growth potential.
Nestlé pioneered the beverage market in capsule, with your Nespresso coffee machine. Its success has inspired other food companies to launch similar equipment with their brands.
Meanwhile, Nespresso follows. Last week, Nestlé opened a factory in Switzerland brand to produce capsules developed for the United States, where sales growth is outpacing that of Europe.
Nespresso is registering a growth of "double digits" in the u.s., surpassing the one-digit advance high observed in Europe, said the Chairman of the Board of Nespresso, Patrice Bula.
The brand started selling in the u.s. last year their VertuoLine coffee machine, with doses of 230 ml, to attract an audience that has a preference for larger cups of coffee. "The Americans are different," said Nestle CEO Paul Bulcke. "They drink espresso coffee, but in special moments in high level restaurants".