The good Grows driven by Cereal bars

At the end of the first half of this year, The Well is no longer a juice company and expanded its activities in the food business, debuting in the category of cereal bars. The goal, in addition to the extension of the line, was to strengthen the position and broaden the mix of items related to the concept of healthiness, taking advantage of a bottleneck iden-
be identified in this market, according to Rodrigo Motta, commercial Director of the company. A few months after the launch, the company celebrates the results