Thursday, September 24, 2015

Skol debunks Corona in valuable brands ranking of Latin America

The Skol beat the Mexican beer Corona in the annual BrandZ ranking of the 50 most valuable brands of Latin America.
According to the Brazilian beer ranking recorded in 2015 a growth of 20%, increasing your brand value to $ 8.5 billion. The Corona, unbeaten in the lead for 2 years, fell to second place with a brand value of $ 8,47 billion.
Other 3 Brazilian brands listed in top 10: Bradesco, in 4th position (US $ 5.2 billion), Itaú, in 7th position ($ 4.3 billion) and Brahma, in eighth position ($ 4,18 billion).
Developed by Millward Brown Vermeer, WPP Group, the ranking combines financial information with consumer opinion. The survey analyzes and determines the value of Argentina, Brazil, Chile, Colombia, Peru and Mexico.
The financial sectors, food and beverage and personal care are on the list. The beer brands dominate the top 10 for the third consecutive year, taking five of the top 10, with 4 of them (Skol, Corona, Brahma and model) belong to the belgo-Brazilian beverage giant Anheuser-Busch InBev (AB inBev).
Petrobras off the list
Even with the economic crisis in the region, the Top 50 came to US $ 132 billion, an increase of 2% compared to last year.
In total, the Brazilian brands represent 24% of the value of the ranking. Already registered a growth of Mexican women 34% to 37% this year.
Antarctica was the brand of the Top 50 who presented the growth faster in 2015, from 62% to $ 1.9 billion.
Petrobras, already the most valuable brand of Latin America in 2012, even entered in the list this year because of the fall of their market value.
BTG Pactual first appears in the ranking, in 42nd position.
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