Pepsi launches soda in Rock in Rio and prepare other actions

Pepsi, which has returned to sponsor Rock in Rio this year, prepares various activities to mark the return. The brand participated in the festival only in the first edition, held for 30 years. The investment seeks to solidify the company in the field of music, its main platform of expertise both in Brazil and abroad. The actions include the launch of a version of the drink, the first on the market with no aspartame. A series of commemorative cans of Pepsi soda to Rock in Rio initiate the whole brand strategy for the event. In them, will be stamped 30 sentences that illustrate common situations and desires of those who hang big music shows, such as "Sleep for days at a time at the door of the festival just to paste on grid ' of the show", or "Finish the show of dirty laundry and soul washed." From these inspirations, the company will promote several actions on social networks. Among them is an approach in relation to the fan clubs of the main attractions of Rock in Rio. The brand will engage these groups in a series of challenges that will help realize the dream of attending the shows of their idols at the festival. Other action with a focus on digital is the battle of the bands promoted in partnership with the Ggh, startup founded by musician Henry Portugal and specializes in streaming services. In this battle, 10 bands should engage their fans and garner votes and interactions. The five that most move networks, will conquer the chance to go to the Rock in Rio and if present in the activation of Pepsi. The manufacturer will be present at Rock City with a tin of 15 LED meters high and a stage inside. The marking on the democratization of music with the space will receive bands in a karaoke bar. Another initiative for the festival is the Epic Group, 12 artists troupe among dancers, jugglers, contortionists and stilts, with visuals inspired by the traditional icons of rock 'n' roll culture.