Tuesday, September 15, 2015

Minas Gerais is in the focus of Mexican bakery industry group

Minas Gerais, Belo Horizonte, is mostly in focus of Grupo Bimbo, a Mexican bakery industry company and owner of the brands Pullman, Firenze, Ana Maria, Nutrella, among others. The company has seven plants in the Country, one of them installed in Contagem, in the metropolitan region of Belo Horizonte (RMBH). The rest are distributed in Pernambuco, Rio de Janeiro, São Paulo, Rio Grande do Sul, as well as the Federal District.
"The State has a lot of potential, especially Belo Horizonte, one of the most important cities in the Southeast and Brazil. We have here a very good business opportunity, especially for the category of bread, but we also have plans to boost sales of other categories, from the most traditional to the ones we are launching now, "says Marketing Director of Grupo Bimbo in Brazil, Alejandro Hernandez.
The mining factory, inaugurated in 2010, is specialized in the production of loaves of line Pullman and Firenze. The production capacity is not revealed, but Hernandez ensures that she can keep growing to keep up with the evolution of the company in the country. "Growth in Brazil is well above the market average, we're gaining share and the plants are prepared to cover the increased this demand," he says.
According to the Director, the plant could produce other items, such as tubes and hamburger buns. That decision, however, depends on the area of production planning. In addition, the factory still supplies a portion of the markets of Sao Paulo and Rio de Janeiro. In relation to new investment, it highlights that each plant receives an annual amount intended for improvements, adjustments of furnaces and lines.
Although already present in other mining towns, Hernandez points out that the main focus is the capital. "Our idea, while business, is prioritize larger cities like Belo Horizonte, generate knowledge of brands and products and gradually expand to other cities," he points out, noting that this is a challenge in Minas Gerais, considered more conservative.
The Brazil right now, is the fourth largest market for the company, behind the United States, Mexico and Canada. For Hernandez, the Country has the potential to overcome mainly Canada, but he stresses that, for now, the goal is to consolidate the current positioning. Grupo Bimbo has in total 171 factories located in 22 countries of America, Asia and Europe. Only in Brazil, she employs 5,600 employees.
Race-the capital of Minas Gerais has been chosen by Grupo Bimbo for street racing, the company's overall Global Energy Race. It occurs simultaneously in 19 countries and 22 cities the company operates in different continents. The challenge takes place in the day September 27 around the Expominas and participants can opt for the 10 km race or walk three kilometers. More information is available at this link: www.globalenergyrace.com.
Jornal Diário do Comércio - MG
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