Market prospects of makeup and nail polish in Brazil

The Brazilian consumer is increasingly adept at the use of makeup. The increase in purchasing power and the largest number of women in the labour market in recent years provided more access to these items. The woman is also more informed and demanding as for high-quality products, the expectation is that they do not cause damage to the skin and sun protection factor and touch dry, not oily. These benefits should be contained in the product, because consumers expect it. To innovate in this sector it is necessary to go beyond these topics, and so increase the category.
The glaze is a necessary accessory for the beauty of Brazilian women. Today nails is really a necessity in almost all layers of the population, improving self-esteem and helping women and teens feel more powerful and safe. The ability that the enamel has to renew the visual is so large for such a low cost, he became part of the composition of the look day by day, being in tune with the make-up, clothes and hair. In Brazil, women also paint my toenails because they use more open shoes, which doesn't happen so often in cold countries.
The segment of Nail Polish and makeup in Brazil made in 2007 about 2 billion reais, in 2012 the billing was 3.69 billion and the expectation for 2017 is exceeding 6 billion dollars in sales. The growth of the retail market value in local currency was 16.7% in 2007, 13.3% in 2012 and casting to 2017 is to grow 8.2 percent.
In dollars the market retail revenue in Brazil was just over one billion in 2007, grew to 1.7536 billion in 2010, arrived at 1.8938 billion dollars in 2012 and the prospect for 2017 is Bill 2.6008 billion dollars. In percentage the makeup and Nail Polish market grew 30.5% in 2007, 35.2% in 2010 (greater growth of recent years), but in 2012 had a small fall of-3.0%, returning to grow in the following years. The prospect is that in 2017 the market grow 5.6%.
The per capita spending of the Brazilian population in the market of makeup and nail polish was $ 5.30 in 2007, went for $ 9.50 in 2012, and the forecast for 2017 is $ 12,52.
In general the market of makeup and nail polish the country grossed 1.960 billion reais in 2007 being divided into a turnover of r $ 622,9 million in products for lips, R $ 415,4 million in products for the eyes, R $ 293,6 million in products for the face and R $ 628,7 million reais in nail products.
In 2012 the market grossed $ 3,692 billion being divided into a turnover of r $ 1,037 billion in products for lips, R $ 957,3 million in products for the eyes, R $ 869,6 million in products for the face and R $ 829,0 million reais in nail products.
In the last 5 years the average annual growth rate of Brazil in makeup and nail polish was 15.6%. In the next 5 years the forecast average annual growth is 11.8%.