Thursday, September 24, 2015

Mane, of France, will have second plant in Brazil

The French Mane, manufacturer of flavors and fragrances, intends to invest $ 55 million on construction of its second plant in Brazil-the first of 38 years, is in Jacarepaguá (RJ).
The company bought a few weeks ago a land in Jundiaí, in the State of São Paulo, after studying the project for two years, and intends to start the works in 2016, said Edson Cuts Ferrer, Director of the Mane in Brazil since April last year.
When you choose Sao Paulo, the company wants to be closer to the customers-70% of them are in the State. The factory, with 150 employees, will continue in operation.
The Mane provides four to six months for the project definition of the paulista unit, where they will be manufactured by aromas and fragrances. "The plan is, in less than two years, have this conversation in the new plant," says Ferrez.
The Brazil's second most important market of the Mane on Latin America, after Mexico. "But that does not correspond to the size and growth opportunity that the country represents," says the Director. He estimates the company's participation in the Brazilian market in 2.5% and believes it is possible to duplicate it in five years. "The crisis experienced by Brazil is one of the worst in decades, but it is not an obstacle to the future plans of the group, both in Brazil and in Argentina", says the Executive.
As part of the plan to increase the presence in the country, the Mane inaugurated in July a centre of research and analysis. Are five laboratories for flavours and fragrances, as well as a for of sensory analysis cabins and rooms for consumer studies. The 1.5 thousand square meters complex in the neighborhood of Lapa, in São Paulo, also houses the commercial areas of technology, development and creation of the company.
In Brazil, the Mane produces fragrances used by companies like Natura, O Boticário, Hypermarcas, L ' Oréal and L'occitane. The aromas are purchased by Nestlé, Lacta, Coca-Cola, BRF, Ambev and other consumer companies.
The Mane ended with 2014 revenues of € 769,9 million, up 6.4% on the year before. The aromas are 56% of the business, while the fragrances account for 38% and the ingredients for 6%. The company is among the ten largest manufacturers of fragrances and aromas from Brazil. Founded in 1871 in France, occupies the seventh position among the global leaders. Is the fifth generation of family control.
A perfume can have more than 70 ingredients, coming from different parts of the world, and most of the prices in dollars. The Mane has sought national suppliers for some items and studies using Amazonian ingredients.
Michel Mane, President of Mane in the Americas, visited the Amazon for ten years. Found on the ground a reddish seed fruit, a lightweight and butter moisturizer. Started to develop the fragrance, while a partner analyzed the dermatological properties. Was the ucuuba, one of the major releases of the Natura Ekos line, this year.
The Brazilian market for fragrances should grow 19.4% annually in volume between 2014 and 2019, reaching 29.6 million tons at the end of the period, according to Euromonitor. Flavourings for food and beverages tend to advance 12.9% annually, to 60.4 million pounds at the end of 2019.
Valor Economico
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