L ' Oréal wants to raise sales in pharmacies

Active Cosmetics Division of l ' Oréal inaugurates in São Paulo the first kiosk Dermacenter of the country, in partnership with the streak Drogasil.
The space in Morumbi Shopping will be dedicated to selling the products of the brands La Roche-Posay, Vichy and SkinCeuticals. "There is a universe of consumers who do not have knowledge of skin care category, so the idealization of a Dermacenter enough to add up the care of dermatologists," explains Simon de Oliveira, Director-General of the Cosmetic Division of L ' Oréal. The expectation is that the site selling the equivalent of two pharmacies of high performances a month.