Food service grows more than the franchise industry

With 45 franchises in Brazil, rede Parmeggio Grill follow optimistic. To the Director of network operations, Sergio Olmos, the fact the Brazilian feed increasingly out of favor the House brands that operate in the sector. "Prioritize the quality to differentiate in this crowded market, however, is the secret to stand out in the taste of the consumer," he said.
The brand, which focuses on healthy food preparation and dispensing of oil use and/or fat at different meals, also follows the trend of expansion in the sector. "Two new units of the network went into operation in August in Aparecida [SP] and Ituiutaba [MG] and five more are to be opened in the coming months," the Director of the company.
The Parmeggio was founded in 2003 in Campinas (SP). The flag is part of the food industry, which provides score 10 percent more this year, as the Brazilian Franchising Association (ABF). According to the entity, the feeding areas and Sport had sales of 14% expansion in the first quarter of 2015.