Friday, September 11, 2015

Direct sales move $ 19.5 billion in the first half

Despite the Brazilian economic scenario not be favourable, the direct sales segment is gaining more and more space in the market. The sector recorded R $ 19.5 billion in turnover in the first half of 2015 – 0.7% growth compared to the same period in the previous year – between associated companies and not associated with the Brazilian Association of direct sales (ABEVD). Likewise, the number of independent professionals operating follows stable with approximately 4.5 million people. According to the Association, compared the development of second quarter of 2015 with the same period last year, it is possible to identify a growth of 2.4%-more than in the first quarter of the year. When we reviewed from January to March, with the same period in 2014, the fall was 1%. One of the factors for the high is the diversification of the thread that makes it increasingly attractive for people with entrepreneurial profile. According to a survey of the World Federation of Direct Selling Associations (WFDSA), in the past four years the segment recorded an increase of 6.7%. The cosmetics and toiletries sector is what drives the market, with 84.1%, followed by products for well-being, with 6.7%, home supplies and durable products (4.1%) and clothing and accessories (3.4%). In addition to these above items, fashion items, nutrition products, books, cleaning products, pet line, package deals and online courses are other examples of categories sold by the companies. Analyzing overall, Brazil is in fifth place in the sector turnover in direct sales, behind only the United States, China, Japan, Korea and Brazil.
Mundo Marketing - 09/09/2015
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