Friday, September 11, 2015

Clothes enters the Alpargatas strategy

The company will launch a new franchise stores for Hawaiian network for sale of clothing, accessories and sandals. The units will have to 80 to 120 m ² and will be opened in shopping malls. The goal of the company is to open this year eight franchise stores with the new model, while in São Paulo and Rio de Janeiro, in addition to three stores where brand was tested the new operation. The Alpargatas closed the second quarter of the year with 387 Hawaiian stores in Brazil and 149 units overseas, with the format of 35 to 40 m ², with focus on sale of sandals, sneakers, tennis and some accessories.
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