4 Elements invests in new products to expand its activities in the market

According to the company's strategy paulista 4 elements of increase the mix of products – which generates a higher possibility of negotiation, combined sales, in addition to reducing logistics costs, was launched the challenge to create 3 new lines for the palettes, popsicles and ice cream: Palette in the pot (first on the Brazilian market), regional flavours and Functional Line.
It was proposed a first-oriented packaging design graphic design created by OBAH Design for the brand, which gives the products a premium refinement and strengthens identity developed. Worked the ethnic traits and images that portray the high quality of the products, as well as bold elements that show the profile of each line with images that arouse the appetite appeal of consumers. As a result, generated the ease of handling and packaging stock by the choice of the pots, as well as strong features that arouse the curiosity of the final consumer, generating the first purchase, which guarantees the return of the quality and taste of products