Korin expands presence in kosher

One of the largest organic food companies and meat without antibiotics, Korin just closed a partnership with Livenn, a company focused on the Jewish community, to raise its stake in kosher.
The deal foresees the construction of a second culling of birds in Ipeúna (SP), Korin's headquarters, which will be used exclusively for rinsing and salting animals according to Jewish power primer. The investment, undisclosed is played by Livenn.
Since 2006, the Korin stops twice a week to its production line for kosher. The slaughter needs a thorough washing before the 2,800 chickens (daily average) are bled in the neck in the presence of two rabbis. From there, the animals go through three enxágues of water and are salty.
"It's a service that demands more time. With the new unit, we will gain agility in the process, "said the value of the Managing Director of Korin, Reginaldo Morikawa.
According to the company, the expectation is more than double the ability kosher slaughter after the delivery of the new unit, scheduled for mid-2016. Today, the segment represents 4% of 550 thousand birds slaughtered a month by Korin.
In their efforts to add value to the production, the company also decided to get rid of an icon in the organic food market-segment FLV, acronym for fruits, vegetables and vegetables. Despite the symbolic ideological point of view, the area never made a profit. Among other reasons, because of the difficulty of accessing third-party producers logistics and the buyer's market and the high level of losses on the road and on the banks small. "The FLV has always been subsidized by the chicken," said Morikawa.
Verticalization is another challenge. According to the Executive, to reduce prices in the gondola, facing higher costs of organic production, it is necessary to scale and vertical integration. "The ox, in conventional production, is 100% leveraged. In organic, no. Our client, which is of higher income, just wants the parties like the chicken and the filet mignon, "he says. "What do we do with the rest of the animal?"
The company took advantage of this "rest" on a new line of sausages. Has also a Division for social actions since last year, aims to give turn to the items that do not have significant output in gondola-like gizzards, chicken liver, Chuck steak and even the small eggs. "Is for a significant number of people who don't usually purchase the products at retail due to the prices".
Initially, these social actions were made only to followers of Messianic Church, which the Korin is bound. Now, the Division makes direct marketing at lower prices in churches, government agencies, associations and condominiums.
As well as retail in General, Korin felt the impact of the economic crisis, which has reduced the purchasing power of Brazilians. After consecutive years with growth rates of 20% to 30%, the company saw the expansion of turnover reduced to single digits this year, which suggests that your cuttings may already be being partially replaced by cheaper options in supermarkets.