Clover provides Bill R $ 112 million

On the market of dairy products there are 13 years, Shamrock foods, based in Sete Lagoas, in the Central region of the State, which produces dairy drinks, yoghurts, petit suisse, butter and cream cheese, already prepares the first cycle of succession. Founded by three brothers and a brother-in-law, the company, which in 2014 won R $ 102 million and provides revenue over r $ 112 million in 2015, goes through a planned and gradual professionalization process to keep the business in the long expansion in the coming years.
According to the Managing Director of Shamrock foods and one of the founders, Marcellin Cristino de Rezende, this is a delicate moment, but that must be faced with determination and naturalness.
"Our story begins in 1986, in Lagoa da Prata (Midwest region), as another company (not cited and now defunct), which gave us experience to start the Clover years later. Now, we live the challenge of moving on to the second generation. The professionalization movement has been victorious because shareholders converged in favor of the deal. Today, only one child participates in management. The idea is to bring even more people in the market. We, founders, we're still in productive age and we find it difficult to get away from, but it is necessary. Everything has to be done with a good advice, "said Rezende.
The Clover began its activities in Sete Lagoas in February 2002 in a bold project: a land of 21 thousand square meters and 7.9 thousand square meters of constructed area. Today, she owns the brands Shamrock (yogurt line geared for children and young readers), Apreciare (dairy product line developed for adult and female audiences, who seek the well-being, uniting traditional and healthy), Pulsi (line of dairy drinks prepared for children and teenagers) and Rural (fatty line: butter and cream cheese).
Challenge-in charge of a team of 250 people, the entrepreneur sees 2015 as a great challenge, but also a year of great opportunities. "This is not an easy year. The productive sector will have to leave his biggest alavancador behind. There is no more how to use only government money. Can be a period of great opportunities too, and that's what's happening to us. In 2008, when the global crisis worsened, until now, we had two important development cycles: one in 2009, when we took a big leap in quality, and now, with the installation of a new production line, among other investments, "the Managing Director of clover.
The current investment cycle should be terminated in November and will result in three major vectors that should raise the level of productivity. The main point is the installation of a production line of fermented milk, which was previously produced by third parties. The deadline for entry is August. Other points are the automation of the tip end of production lines in the packaging sector and a new energy plan for the whole plant, including the reuse of treated effluent to the production of biomass for energy generation. The total investment is of R $ 8.5 million, r $ 4.5 million financed by the Banco Nacional de Desenvolvimento Econômico e Social (BNDES) and the rest of own resources.
Energy-"the energy issue is increasingly important. I need to get truly sustainable alternatives. Another concern is with the water. The water crisis is a problem for industries not only by the issue of hygiene, which in the case of dairy products is extremely important, but also the effects on milk production. Miss d "water decreases the production of food for cattle, delaying the cycle of pregnancy and, therefore, the entire production cycle and decreasing the quality. All this, of course, increases the cost of the industry. We're living with a higher cost in the field and keeping the prices for our consumers, "complains the entrepreneur.
To keep the growth target of 10% in 2015 over the outcome of last year, which closed at $ 102 million, the company needs to rely on highly skilled labor. In the same way that almost all the productive sector faced personnel shortages in recent years, the Clover experienced the same problem and saw the promotion of internal talents.
"From the moment that the average income of the population improved, people passed, with justice, to aim new jobs. As on the factory floor most of the slots is less technical and more manual labor, we went through difficulties. In this sense, the dairy industry is a mirror of small and medium mining company. Therefore, the tariff and the rejoined the automation internal training and the use of who was already inside have become even more important. Today, there is labour available on the market ".
Present in all the regions of Minas Gerais, the Clover also operates in Goiás, Espírito Santo and the Federal District. The next challenge is to enter the market of São Paulo and fluminense. In Sao Paulo, the first steps have already been taken inside. It is expected to reach the capital in 2017.
"It's a big challenge to win tax barriers and protective of those two States. Our main target is the river. Until the end of 2016, we want to have a rather significant coverage. We have the advantage of our geographical position. Well serviced by transport services and road structure, we are able to make deliveries in 12:0 am in the main squares. The essential thing is to have enough volume to pay the freight, "says