Walmart broadens portfolio and launches line of beauty products

The retailer Walmart, specializing in electronics and items for the home, announced the entry of beauty. With the brand BE Emotion, the retailer extends its product portfolio and complements your concept of being omnichannel and sell items that bring convenience to the consumer. The consumers are available the following products: Super Matte liquid lipstick, 2:00 pm 1 Mask with Argan oil and BB Cream with Blur effect. According to the company, all products of the "portfolio of BE Emotion was conceived and developed to promote transformation and expression of various facets of the Brazilian woman." The items mentioned cost of 35 R$ the $ 80 and will be available to consumers across all channels: e-commerce, physical store, direct sales and telesales.