Seara will sell chicken raised without antibiotics; product costs up to 40% more

Seara Alimentos, controlled by the JBS group, announced the launch of a line with cuts of chickens raised without antibiotics, hormones or preservatives. The products of DaGranja cost about 40% more than the conventional chicken brand, but are 20% cheaper than the similar competitor product, according to the company. The company refers to products of Korin, Ipeúna (SP), which produces eggs and organic chickens. According to the harvest, the new products will have international certification ensuring animal welfare and the absence of any kind of antibiotic, hormone or preservative. Will be sold several types of cuts--breast fillet, boneless breast Binaifer clq, coxinha, wing-clq, besides the whole chicken. The cuts will be sold frozen, in open and close or tray, both of 1 kilo. Use of antibiotics is cool the veterinary use of antibiotics is cool. However, as the rate of human infections by antibiotic-resistant bacteria increases, consumer advocates and public health experts have become more critical of the practice of routinely giving antibiotics to chickens, cattle and pigs. Scientists and public health experts say that when an antibiotic is administered, he kills the weaker bacteria and can allow the strongest survive and multiply. The risk, they say, is that the superbugs can develop cross-resistance to important antibiotics. The frequent use of antibiotics in low dosage, a practice used by some producers of meat, can intensify the effect.