Seara invests in the market of chickens raised without antibiotics

The Brazil is one of the biggest consumers of chicken in the world, representing in 2015, a demand of about 49 kg per capita during the year, according to ABPA1. More and more present on the table of the consumer, the chicken has become a protein option for those in search of a more balanced and healthy nutrition. The harvest, which specializes in chicken, complements its portfolio of eye on that market and launches the DaGranja line, with products created with no antibiotics, no hormones and no preservatives.

"The chicken market in Brazil was always very important and representative for the JBS Foods business. The sector had a growth of 7% in the production of chicken meat in the first half of 2015, according to the AviSite Portal and watching a world trend of healthiness, we identify the consumer demand for chickens raised without antibiotics. So, the DaGranja line is enough to complete our portfolio, composed of products that cater to all lifestyles and aspirations ", says Fabiola Menezes, marketing director of JBS Foods."

The products have international certification which ensures animal welfare and States that, in any stage of creation, these chickens have received any kind of antibiotic, hormone and preservative.

The care in the production to ensure a healthy chicken, with natural growth and free of antibiotics begin already in the handling of birds: the eggs are selected and sent to an exclusive line farm, in which the bird remains at all times thus avoiding contact with any other that has not had the same kind of creation.

There is also a strict control in relation to other phases of the process: the feeding of the animals is composed of a special 100% vegetable ration and cooling is monitored.

Seara DaGranja line has several cuts available in versions: opens and closes with frozen free cuts, frozen tray, besides the whole chicken.
On the homesteads of the harvest
In all harvest farms, the birds are raised without hormones, with room for conviviality which allows the instinctive activities, like ciscar, for example, in addition to balanced diet according to each stage of growth, water, temperature-controlled environment and suitable for the birds to grow without invective, fear and stress.

A large number of chicken producing units of the JBS Foods are certified by international bodies such as: Global GAP, BRC, Alo Free and follow important codes of good practices of production and slaughter of global customers like McDonald's and KFC.

All units of the company's slaughter has permanent inspection of the Ministry of agriculture and Livestock and also are inspected by international health authorities.