Lower growth is projected in Apothecary group 2015

The Group foresees an Apothecary in the rhythm of expansion slowdown in sales in 2015. "The scenario shows a harder year. We expect to grow double digits, but we realize that it will be down to the 16% this year, "said Artur Grynbaum yesterday, President of the group. The company recently revised downwards the growth projection of 2014, which before was 18%.
A number of variables justifies Grynbaum estimate for next year: inflation in high level, uncertainty about the possible adjustments of administered prices and also about the adjustments that can be made by whoever wins the presidential election. "We realize that people will wait the year begin to evaluate your spending. I mean that there is the consumer mood index, which shows whether he is willing to leave the House to go to a store, "he says.
The expectation of lower sales next year sounds like a contradiction to the current time of the group. Yesterday, the company paranaense opened a factory in Camaçari, 40 km from Salvador, with conditions to virtually double its own production. The installed capacity in São José dos Pinhais (PR), where it is headquartered, is 315 million items per year. In the city of Bahia, is 150 million. The new operation will allow the Pharmacist to manufacture a part of your portfolio which today is made by partner companies. About 35% of the production is made by third parties.
The new plant has 320 employees and has already begun the production of perfumes, creams, lotions and shampoos. By the end of the year, half the capacity should be in full operation, and over 70 employees will be working, according to Giuseppe Musella, Chief Operating Officer of the Apothecary.
"This is a factory designed to produce high volumes. With the equipment and technology that we have here, the throughput is 50% greater than in São José dos Pinhais "says Musella. The inauguration of the factory completed a transformation project of the company started in 2010 and that totaled an investment of r $ 650 million. Only in Camaçari, were invested R $ 380 million.
The reporter travelled the Boticario Group invitation