J&J LAUNCHES CAMPAIGN FOR ANTIPERSPIRANT

To publicize its entry into the market for deodorants, Johnson Johnson & debuted a commercial. In the film, a couple is reunited at the airport after a trip and seal the love with a long hug. The campaign "Hugs", signed by DM9DDB, discusses the concept "life very closely." According to the company, the antiperspirant does not contain alcohol, dye or silicon in its formulation, and is hypoallergenic. The line consists of five versions and can be found in roll on and aerosols by 7.29 prices and $ 11.59, respectively.