Tuesday, September 23, 2014

FW group invests in new packaging

BLUMENAU (SC)-the company that specializes in towels and baby wipes are seeking differentiation in their products to cope with fierce competition in the sector of personal hygiene, perfumery and cosmetics. The first step was the launch of the Moistened Toilet Feelclean Absolute, unheard of in the national market, which links the practicality of rolls of toilet paper associated with the softness of a moistened towel. The product was initially marketed only in kit version, consisting of a display with dispenser and refill roll 20 yards and on cartridge version. Realizing the usefulness of the product for different situations, the FW Group developed two more types of packaging to facilitate and meet the needs of the consumer. "We know the importance of a practical package that fits in everyday life of the consumer. We visualize new possibilities of use of the product, and thus create new options that may be more suitable to the different routines, extending the experience and perception of the consumer ", explains the Director of Group marketing FW, Rodrigo flower.
Absolute FeelClean's family now presents the flowpack packaging that is directed to those people who do not give up the traditional toilet paper, but who enjoy effective cleaning. The fliptop lid retains moisture longer and prevents the contamination of the product, which can be left on the bathroom sink or even on the box coupled toilet. By presenting a more compact format, can be taken also in the bag and in the car. The bucket is another option developed for the product. Is a cost-effective alternative, dedicated also to the use in clinics and hospitals.

New aim to reach a bigger market of consumers, providing an increase in sales. The FW Group provides more news that should be released soon to the company's growth and already formalized international partnerships in South America to expand also to Europe, Asia and Africa, where negotiations are already advanced. For this year, the goal is to surpass a million scarves produced.
Source: Workshop of words
Guia da Embalagem - 23/09/2014
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