Lojas Americanas launched his own brand of personal hygiene

The American stores expanded the portfolio of own brands and started offering personal hygiene items. The brand Basic + Care is divided into female and child care. For women the product available is the absorbent, in versions with or without flaps and daytime and nighttime. For children the company gambled on diapers, wipes and flexible stems, with a visual communication that brings some animals.
Were created four characters who will be printed on packages of diapers, being characteristic of each size. The pets were developed to get a closeness with the audience. They are: Boo (elephant), Dede (Monkey), Bumba (Leão) and Laila (Giraffe). The items are on sale in all stores of the network in Brazil.
The company goal is to meet the consumption needs of people with varied products at affordable prices, expanding the performance in the retail market. The company already has more than 4,500 products distributed in own seals, as Basic + for clothing, Classic Home and Casual Home for household items and decor, plus the Christmas Traditions for Christmas items.