In the ' World Cup ' barbecue, meat sale raises

The Brazilian team may even say goodbye early World Cup tomorrow, but refrigerators, supermarkets and steakhouses have reason to celebrate. When the judge authorizing the start of the match against Chile, in valid confrontation by the round of 16, many Brazilians-and also foreigners-will accompany the dispute with apprehension, but also with a lot of beer and meat at the table.
Even if it's not a movement able to change the structural trend of beef consumption in Brazil and cause a skyrocketing prices, the World Cup has stimulated significantly the demand for beef, recognize large refrigerators consulted by the value.
The balance of the tournament held by Fifa is also positive for the retailers and steakhouses that work with round-robin system. But there are also those who complain, especially by the slightest movement in the restaurants of the country during the frequent holidays.
"There was a very significant improvement in sales of beef in host cities," says Leonardo Alencar, Executive Manager of market intelligence of Minerva Foods, third largest producer of beef from Brazil.
According to Alencar, sales of beef from the distribution centers that Minerva has in São Paulo and Belo Horizonte, host cities of the World Cup, raised "enough" about to "fix" the seasonality of sales of beef in June, lowest.
"Historically, the domestic consumption of beef begins to improve in July. This year, corrected the positive consumption period for June, "said Alencar. According to him, the current World Cup period has made the company more "four mothers day" from the perspective of demand for beef. Traditionally, mothers day is the second most important of higher consumption of beef from Brazil, after the holidays, said Alencar. He claims, yet doesn't have to "measure" the volume sold in the period.
For Marfrig, Brazilian second largest refrigerator and sponsor of the World Cup, the tournament also has positive effects, albeit in a localized manner. "There was a large increase in the demand of meat to the food service segment [food outside the home], mainly of steakhouses," says Rodrigo Rdashi, commercial Director of Marfrig Beef Division.
In retail, he says, there has also been an increase in sales of cuts of beef BBQ-steak, Sirloin steak, titty, among others. The assessment is corroborated by retailer Walmart. According to the company, sales of the company's BBQ cuts grew 20% in June, compared with the same period in 2013. In the eve of Brazil's games, the effect is even more remarkable, and sales grow 50%, according to Walmart. Tomorrow, this effect must be even clearer. It will be the first game of the Brazilian team in a weekend.
On the network of steakhouses ground fire, the enthusiasm is uncontainable. "The World Cup is being very beneficial to the ground fire," says the President of the network's operations in Brazil, Jandir Dalal, who also stresses the high consumption of liquor. The network has nine stores in the country, all in five host cities in São Paulo, and in the cities of Rio de Janeiro, Brasilia, Salvador and Belo Horizonte.
The President of ground fire says that sales have increased, on average, 40% in stores of the network at São Paulo and over 60% in the other stores. "The day before and the day after games, the increase comes to give 70%", says he, that adds have anticipated strong demand. According to Dalal, the company signed in may, a contract for the supply of 350 tons of beef for the months of June and June. Typically, the company would buy 320 tons of meat.
The peculiar consumption of some foreigners also "impressed" the ground fire. In the famous match in which Germany thrashed the Portuguese selection of the best Cristiano Ronaldo, in Salvador, "pork consumption was anything out of the ordinary," says Dalal. It also highlights the Colombians ' predilection for chicken meat. Last weekend, the national team players of Colombia celebrated the conquest of spot in the round of 16 in a restaurant of the network in Sao Paulo.
In some ways, the enthusiasm of the ground fire, which acts in the round-robin system, contrasts with the evaluations of businessmen linked to restaurants with à la carte service. According to the President of the National Association of Restaurants, Cristiano Melles, many games occur exactly at lunchtime, which reduces demand.
"Has increased in the bars and the barbecue at home must have increased, but the movement is less in restaurants," he says. The same assessment is shared by Belarmino Iglesias, President of the Board of Directors of the network of restaurants Rubayat. "What we noticed is the peak of consumption is concentrated, but there has been no increase in demand because of the amount of holidays," he says.
Between the meat industry analysts, there is also some caution, even though the average price of beef has increased 2% in June, according to a survey of the Cepea. According to the analyst César Castro Alves, MB consulting Agro, the price has risen beyond what was expected.
He considers that it is not possible to say that the Crown was responsible for the small increase in the price of beef, once the Brazilian exports, which represent about 25% of domestic production of beef, are heated. José Vicente Ferraz, already the Informs FNP, says that although there are increased sales at this time, it should be noted that the effect on total volume consumed in the country is small.
But analysts also recognize that this demand caused by the World Cup has favorable points, since the supply of cattle is high, a factor of pressure on prices. However, what if you saw recently was an increase, albeit moderate, the price of beef.