Force assumes that dairy BRF built in Rio de Janeiro

The Force foods, dairy company controlled by J&F, took over the dairy industry which was being built by BRF in Barra do Piraí (RJ), as anticipated yesterday the value PRO, real-time information service of Value.
In an interview with the President of Force Value, Gilberto Xandó, said the company is "taking the drive as the BRF abandoned to give continuity to its expansion" in the country. According to him, "the State of Rio received the drive back [the BRF]" and ceded in lending to the Force. "There was lack of interest on the side of the BRF" to continue the project, he added. About 70% of the new factory is built, and the Current plan is to put the plant into operation in four to five months, reported.
The Force intends to invest about $ 150 million in the unit and in the construction of a new distribution center in the next five years, according to the Executive.
Sought for comment, the BRF has not delivered an opinion. The construction of the Barra do Piraí by BRF was announced at the end of 2011, even when Dlayla Secches presided the Board of Directors and José Antonio do Prado Fay was CEO of BRF.
But the current management of the company, which has Abilio Diniz in the Presidency of the Board of Directors, always showed dairy operation restrictions, consider it unprofitable, and has already admitted that can undo all or part of that Division of the company. Even an investment bank was hired to take care of it.
At the end of April, the global CEO of the BRF, Claudio Galeazzi, said the future of the dairy division – which had net revenue of r $ 2.8 billion last year-would be set within a period of 60 days to 90 days. "We are analyzing at this moment the possibilities in dairy, including not excluding partial or total sale. In the coming months, probably 90 or 60 days [we must have that decision], "said Galeazzi on occasion, in a teleconference with analysts.
In relation to the unit of Barra do Piraí, BRF also had already indicated earlier this year that I reassessed the project in another step of the process of restructuring of the company's operations, which began with the arrival of Abilio Diniz. At the time, the company reported that the initial design of factory fluminense only foresaw industrialization of long life milk (UHT), but that "State, company and local leaders were dialoguing to align expectations."
Yesterday, the company President, Gilberto Xandó, signed a memorandum of understanding with the Governor Luiz Fernando Pezao, River, in which the Force assumes the unit under construction. "It's been part of our strategy to make important expansion to other States," said Xandó. He reiterated that the plan of the Force "is out of focus in São Paulo and go to the rest of Brazil".
The President of the Force added that two years ago the company settled in the State of Rio with the construction of a distribution center in the capital Rio, within the RioLog program, which gives tax breaks to companies that invest in logistics and distribution. On occasion, as Xandó, the Force also undertook to have a milk production unit in the State-which seeks to encourage milk production chain-within five years.
The withdrawal of the BRF just accelerating the plans of the company controlled by J&F. the Force's plan is to produce traditional, Greek yogurt, petit suisse, fermented milk and long-life milk in the new factory, and the forecast is that the plant will process about 6 million liters per month initially, according to Gilberto Xandó. The plant must generate 500 direct jobs.
When he announced the construction of the unit, at the end of 2011, the BRF reported that it intended to invest $ 70 million in the project. The initial forecast was that the factory was inaugurated in January last year. The BRF had Government incentives to settle in the State, including the transfer of 100 thousand square meters of land.