Twinings throws collectible cans for the Brazilian market

The Twinings launches in Brazil a Special Edition and limited decorative packaging, created by CBA B + G are three steel cans collectibles: mix of teas-black citrus; Lady Grey, a black tea of a classical variety; and a Chamomile infusion, honey and Vanilla. The packaging is produced by rim.
"Outside of Brazil to mark special editions already works in cans, which are well known and the public loves. The three packages bring that tradition to our country, with proposals also sophisticated and original, "says Rodrigo Costabeber, Creative Director of the CBA B + G.
According to the Agency, the biggest challenge was broadcast by packaging design the sensations and the flavors of the Teas. "Therefore, the CBA team B + G made an immersion, experiencing the products and describing what they were: refreshing, spicy, sweet and relaxing are some of the words raised", explains Costabeber. "From that, we did exercises in illustration of these words and find what suited to teas. This exercise guided us to the creation of patterns for each product, illustrating the sensations that each evoked. Thus, each package has the color and icons graphics which refer to the flavors of teas, with a floral pattern specific to each one of them, referring to the ingredients of the products ", he concludes.