Natura dilvulga new perfume

The male perfume #urbano is the latest release of Natura and reaches the final consumer from 19 June for the price of R $ 94. To disseminate the news, under the concept "wake up your look" beyond the circulation of three million copies of Magazines, weekly magazines, open and closed TV and radio spots complement the media mix that includes sports channels with focus on the World Cup. Targeted towards the male audience, the brand does not rule out the extension of the #urbano line with a female version that can be released soon.