S. Pellegrino innovates with special design in 1-litre PET containers

S. Pellegrino, revered as the Champagne of mineral waters, just enlarge your portfolio with the launch of the s. Pellegrino in PET packaging of 1 litre, which got to the points of sale in the first week of April, with sophisticated design and practical. With this news the brand now offers a product with more cost competitive, which will allow the increased frequency of consumption of Italian water in addition to special occasions, at other times of the day.
The new bottles are light and practical, and will be available in supermarket chains-besides emporiums and delicatessens-for purchase individually or in packs with six bottles, which come with handles for greater convenience in transportation.
The launch, success in the USA, Europe, Australia arrives at the Brazilian market to increase the portfolio of s. Pellegrino, who already had glass packaging in 250 ml, 750 ml and ml 505. The new packaging of s. Pellegrino Pet 1 l results in a savings of 25% versus the glass bottle of 750 ml and up to 35% if compared to the price per litre. S. Pellegrino is ideal to accompany red wines, meat dishes and sauces.