Young, cool and still a friend of the environment

Rexam, leader in the production of packaging and closures: aluminum and plastic beverage closures in South America, has just released a novelty with Smirnoff Ice: the Special Edition and limited beverage in aluminum bottles. 330 ml packaging is a pioneer in the category RTD (Ready to Drink) in the country, are the lightest of the South American market and have HD printing, ensuring sharper pictures to label.
-A bottle of Smirnoff Ice is lighter because it follows the same production process of a Tin-aluminum highlights Jalber Nunes, Rexam's commercial Manager in South America.
Consumer-focused on ballads and bars, the new format will cater to a younger crowd and who likes to differentiate, but without losing the eye on the environment.
In addition to being 100% and infinitely recyclable, aluminum bottles as well as cans, are back on the shelves within 30 days after recycling. Not only the new generations of consumers seek increasingly customized products, such as wants to invest in green initiatives. This undoubtedly is a package that follows the trends of the future. "– says, Jalber.
The modern layout, anatomic and dashing, generates greater prominence to the product at the point of sale. Produced in the Czech Republic and potted in Brazil, the new bottles are part of an unprecedented launch of Smirnoff Ice in the world and are already available in the markets and nightclubs across the country.
Source: Corporate Textual