Monday, October 20, 2014

NUTRY WANTS TO EXPAND MARKET WITH NEW LINES

The brand is preparing to enlarge its market again, if structuring to compete in the segment of biscuits, breakfast cereals and granolas with companies like Nestle and Pepsico. More ambitious than the fight with giants, is the Nutritional plan, owner of the brand, to concentrate its resources on "investments in quality and product innovation", however, without using advertising as a means of dissemination of these investments, in light of the tight margins, according to the company's Chairman, John William Brenner.
(Estado de s. Paulo)
Giro News - 20/10/2014
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