MENTOS GUM NOVELTY 3 LAYERS

The Perfetti Van Melle brought to market another novelty to join the family of chewing gum Mentos 3 layers. After the launches Fresh Mint and strawberry-Green Apple-raspberry, the family counts on the new flavor Spearmint, better known as Mint green. The news arrived at retail in August, the suggested retail price of R $ 1.35, with 5 units in each package. The new family of chewing gum is the strategy to attract the young audience and expand its market share in the market of slab (strips). The news follows with media investments throughout the year of 2014, in open and closed TV channels, internet and point-of-sale materials. (Infomercial)