Friday, October 10, 2014

Limited edition of Mentos Kiss has retro packaging

Mentos gum line Kiss arrives at gondolas in retro packaging, the new limited edition created by the Perfetti van Melle. Are four models with visuals that honor different eras. The mint flavor won two cans with graphics which refer to the Decade of 1960 or 1970, while the strawberry version has options with elements that represent the Decade of 1980 or 1990.
The idea is that the packaging will appeal to collectible product and highlight retail. For being canned, they also promote reuse. The limited edition will be available throughout Brazil, in hypermarkets, supermarkets, convenience stores, bakeries, emporiums and grocery stores. Packing 35 grams has 50 pads and the suggested retail price is $ 5.90.
Mundo Marketing - 10/10/2014
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