Kidswear grows with jeans

WILL PAUL-the juvenile segment sets in Brazil has grown enough-the forecast is to increase 40% over the next five years-and within it are companies like Parizi Jeans for Kids, clothing based in the region of Brás, São Paulo.
With monthly production of 300 thousand pieces, the brand is present in 10 thousand points of sale in the country and features including virtual shop that operates in the wholesale business. According to the company, the Brazil is the third biggest global consumer of denim (jeans), and is behind only China and the United States.
"The Country 25.6% of the total sum of clothing geared to this type of product," said the designer, responsible for Carla Nabhan. According to her-that she is the daughter of Tanos Nabhan, wholesaler of children's fashion for more than 20 years, realizing a lack in the segment in terms of denim pieces for children and pre-teens, came up with the idea of creating the Parizi jeans for Kids, in 2003.
Family business
Family business, the Group has as its target audience children one to three years; children four to eight years and preteen adolescents 16 years even. "We serve all socio-economic classes, because the brand has wide range of products. Receive daily 20 new models of parts in the shop, including pants, shorts, skirts, shorts, shirts and jackets in denim, "said brand manager.
Monthly parts are distributed in a wholesale store in São Paulo, through 30 representatives that provide catalogs about 10 thousand multibrand on Parents.